Supra Shoes

Public Service Announcement

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Avoid Getting Hustled

So you see a sweet deal on some Supras on some sketchy website? It sounds to good to be true, but you order ’em anyway. Unfortunately, when they finally get to your door months later they look like hell then fall apart after you walk about two blocks. Sorry, you got faked. Remember that these sites may be able to obtain product images from the Supra Footwear site to advertise their counterfeit merchandise. Be skeptical of any images used on these websites—they may very well be different from the product you will receive.

The good news is that it’s pretty easy to tell the real deal Supras from the counterfeit fakers. But before we jump into that, here’s some easy ways to avoid getting hustled.

1. Only purchase from Authorized Supra Dealers.
2. Search engines (such as Google) do not screen Web sites that appear in their search results... LAME! Be cautious of Web sites that appear on the first pages of Google searches for “Supra” or similar keywords or search terms—only the official Supra Footwear Web site and its authorized retailers’ Web sites are trusted online sources for purchasing authentic Supra Footwear products.
3. Avoid websites that contain Supra anywhere in the domain name. If you are viewing Supra products online anywhere other than suprafootwear.com and the domain name includes “supra” or any variation of this word, or includes one of our style names in the domain address, e.g. “Skytop,” this product is certainly counterfeit.
4. Be Smart. So someone is selling a bunch of Supras on Ebay before the release date? Guess what, they’re not a real Supra Dealer, those are definitely fake. Same goes for that website that’s selling Supras for way cheap, because they’re cheap fakes. If it sounds to good to be true it almost always is. If the first sentence on a lot on Ebay or selling off websites reads something like “These are real, not counterfeit, so don’t ask!” You know they’re fake.
5. Ask us! If you see suspicious product on Ebay or a sketchy website deal contact us and we’ll let you know if it’s fake. Seriously, contact us for the answer.

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Some Specific Ways To Spot Fake Supras

Starting with the boxes, the counterfeiters always use cheap cardboard and get the graphics wrong.

As well as being made from cheap plastic instead of leather, fakes are all wrong and have no metal eyelets for the laces. That way they save money, the lace holes stretch and rip out, and you look bad.

The most obvious things about these bread loafs is they usually can’t afford to use real vulk soles, and then they actually paint the black stripes on by hand. Super ghetto.

And finally pull out those soles. If you got some paper thin cardboard insert instead of our cushy SupraFoam®, well, not only do your shoes look bad, your feet are going to hurt.

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Facts about Counterfeit

• A counterfeit product is any imitation or fake made with the intent to deceive the consumer into believing it to be genuine.
• Counterfeiters sell poor quality products. You may think you are getting a good deal but more often than not the product quickly will rip, fade or fall apart.
• Counterfeiters often engage in other unlawful conduct, such as identity theft and failing to deliver goods that were paid for.
• Counterfeiters may be part of organized crime networks or terrorist groups, with profits often used to support their activities.
• Counterfeiters do not pay taxes, leading to millions of dollars in lost revenues that would otherwise go to cities and states from the sale of legitimate goods.
• Counterfeiting is illegal. It has a significant impact on the global economy, removing tens of thousands of jobs and costing the economy an estimated $512 billion of legitimate revenue a year.

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How You Can Help

If you think you’ve spotted or purchased a counterfeit Supra product, we would greatly appreciate your help in fighting the counterfeiting battle by reporting the incident to our company. Though we’d like to help victims of counterfeiting, we cannot reimburse money used to purchase counterfeit products or to assist with the resolution of disputes, including assistance with PayPal refunds. However, by locating counterfeiters and taking legal action against them, we are doing our part to eliminate future incidents of counterfeiting from occurring.

Q: I want to report a counterfeiter. Who should I contact?

A: Please contact us. Provide as many details as you can, including the site address, name and address of the seller, how many shoes this kook is selling, and whether we may contact you for further information. We are dedicated to fighting this problem. Supra Footwear works with worldwide Customs authorities and various law enforcement agencies to spot and stop the shipment of counterfeited goods. Supra Footwear also actively works to takedown any counterfeit websites, auctions, and trade board listings and we work with our various partners to investigate and conduct raids of factories producing counterfeit goods intended to deceive consumers.

Below are some links to anti-counterfeit organizations and government agencies:

• International AntiCounterfeiting Coalition
• American Apparel & Footwear Association
• The Anti-Counterfeiting Group
• Consumer Direct
• Trading Standards Institute
• Fakes Are Never In Fashion
• US Customs and Border Protection